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This is how this is how the economy works. We have to have viable items that speak to viable customers, therefore uh consumers this next year, they're going to be buying, but they're going to be more worth inspecting. They are gon na the rates have actually increased and they're not gon na decrease.

It's it's just more this is the new This is simply how it is now pricing flooring, if you will. Caleb Agee: 3:56 Yeah, so they're changing their budgets to account for due to the fact that all of 25, they were like, whoa, what's going on?

It didn't go down, it simply flattened and however your interest rates and your huge purchases are less frightening. Caleb Agee: 4:24 Yeah, so we got to pay attention, customers are gon na be worth inspecting, more danger conscious, um, and then they'll be less tolerant of friction and obscurity.

Uh, one is how much should your company be investing on marketing? Uh, the 2nd is gon na be nuances and strategy, how you require to position yourself in 2026 versus years past.

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Yeah. Uh by the end of that, you're going to match that with last year's how to make a marketing strategy, or possibly your really own copy of the Maven Marketer. You simply construct your marketing plan uh over Christmas break, reading your hundred and no, sorry, two hundred and forty-eight pages of marketing.

Um yeah. Um, hi, you understand what? Person to make a comment about uh something you're altering your 2026 marketing uh is gon na get a copy of the Maven Marketer, thanks to Nate, the electronic camera guy.

Caleb Agee: 5:32 We're gon na simply deliver a ship a Nate in a box and it'll simply pop out and tip. Brandon Welch: 5:36 Let's dive in. We've got four sections to cover. So, just how much should your business be invested costs on marketing? Um, this is a packed question, and every individual who gets asked that in our industry goes, Well, it depends.

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Um, the typical business in America is investing 7 to 8 percent on marketing annually as a percentage of annual income. Now a few of you just went, is that all? And some of you went, holy crap, what are you attempting to do? Yeah, yeah. So we're gon na break that down here in a 2nd.

That's a typical based upon United States marketing spin. And then um the SBA said 7 to 8 percent on any uh roundabouts or near five million pursuing development is how they framed that. Brandon Welch: 6:24 So this is gon na subtlety by industry, not since the real marketing invest most likely should subtlety like what it takes to make stuff happen, however because margins are various in every industry.

Um we're gon na go line by line with that. But I want to I desire to just reset if you are the the person or if you are working for a person, or if you need to report to the individual who's going, yeah, but uh, if we invest 7.7% of our budget, how do we understand it's working? We're going to get there.

The big concept is that companies that um become well known, well-liked, and well-trusted before the sale, they win in the marketing and advertising game, and they win in the development video game. There was an extremely, large research study called The Long and the Short of It, done by Les Bennett and Peter Field.

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They took a clinical technique, studied billions of dollars worth of advertising over an extended period of time, and they they came out with a grand conclusion that if you are well understood, liked, and trusted from an emotional level, if individuals like you and think in you before the sale, you will not see that return on financial investment this 2nd.

So that is big, industry things, but it also straight uses to your uh owner-operated service. And less because uh because research study was popular for stating if brands are constructed over years, we all know it takes a while to develop a brand name. Like Nike didn't end up being Nike or Apple didn't end up being Apple or you know, any of these big brands we like.

So if you desire that to be real for your organization, that's that's the foundation. Caleb Agee: 8:36 Yeah. So we're gon na rapidly go through simply some standards of marketing spend for different industries. And uh ideally you fall under among these. If not, you could probably discover triangulate. Yeah, you could you could discover some relatable uh industries, and we're just gon na go through these and then we're gon na discuss how this changes in your your provided situation.

Uh A/c benchmarks commonly point out seven percent of top line earnings. Um and however likewise top line revenues tend to be lower in those markets.

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Uh, and then uh medical clinics, one to 5 percent. Brandon Welch: 9:31 The medical group management association says one to five percent. Um, there's often a lot of retail connected up in there, however there's likewise a lot of um there's a lot of overhead medical practices.

People understand what they require, so you're just attempting to be the one on the list that people choose. Go ahead. Caleb Agee: 9:54 Oral offices, um, four to seven percent.

Brandon Welch: 10:04 We work with one of the most prominent leaders in that space, and they they typically mention in their organization like two to 3 percent. Um vehicle repair work shops are 4 to five percent, very same thing.